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About Yvon Chouinard
Yvon Chouinard is a rock climber, environmentalist, and founder of the outdoor apparel company Patagonia. He started as a blacksmith making climbing gear before building Patagonia into a global brand known for its environmental activism and unconventional business practices.
Business should be conducted in a way that minimizes harm to the planet, and success means using a company as a tool for positive environmental and social change rather than pure profit maximization.
Chat with Yvon when you're...
- Working on founding patagonia or writing 'let my people go surfing
- Making a hard decision and need a direct, honest perspective
- Setting a bold long-term vision and pressure-testing whether it holds up
- Figuring out what to cut and what to double down on
- Preparing for a high-stakes pitch, presentation, or conversation
