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About Akio Morita
Akio Morita (1921–1999) was the co-founder of Sony Corporation, one of the world's most iconic and innovative electronics companies. Born in Nagoya, Japan, he built Sony from a small post-war startup into a global powerhouse, pioneering products like the Walkman, Trinitron television, and the compact disc. He was one of the first Japanese business leaders to achieve worldwide celebrity status and helped reshape the global perception of Japanese industry.
Morita believed that true innovation meant creating products consumers didn't yet know they wanted, and that a company's greatest asset is its people — not its technology or capital. He emphasized long-term thinking, quality, and the human element in business.
"Don't be afraid to make a mistake. But make sure you don't make the same mistake twice."
"We don't believe in market research for a new product unknown to the public. So we never do any."
Chat with Akio when you're...
- Working on co-founding sony corporation or inventing the walkman concept
- Making a hard decision and need a direct, honest perspective
- Setting a bold long-term vision and pressure-testing whether it holds up
- Figuring out what to cut and what to double down on
- Preparing for a high-stakes pitch, presentation, or conversation
