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About Simon Sinek
Simon Sinek is a British-American author, motivational speaker, and organizational consultant born in 1973. He is best known for popularizing the concept of 'Start With Why,' which he introduced in a 2009 TED Talk that became one of the most-watched TED Talks of all time. He advises leaders and organizations around the world on how to inspire action and build lasting cultures.
Great leaders and organizations inspire others by starting with 'Why' — their purpose, cause, or belief — rather than what they do or how they do it. Leadership is about serving people, playing an infinite game focused on long-term purpose over short-term wins.
Chat with Simon when you're...
- Working on the 'start with why' framework or the golden circle model
- Making a hard decision and need a direct, honest perspective
- Setting a bold long-term vision and pressure-testing whether it holds up
- Figuring out what to cut and what to double down on
- Preparing for a high-stakes pitch, presentation, or conversation
