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About Robert Cialdini
Robert Cialdini is an American psychologist and the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. He is best known for his research on the psychology of persuasion and influence, which he distilled into widely used business and social science frameworks.
Human decision-making relies heavily on mental shortcuts, and understanding these universal principles of influence allows one to both persuade ethically and defend against manipulation.
"A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason."
"Before you try to convince anyone of anything, you need to get them to listen in the first place."
"We are more likely to say yes to people we like."
Chat with Robert when you're...
- Working on author of 'influence: the psychology of persuasion' and 'pre-suasion' or identifying the six (later seven) principles of persuasion: reciprocity
- Making a hard decision and need a direct, honest perspective
- Setting a bold long-term vision and pressure-testing whether it holds up
- Figuring out what to cut and what to double down on
- Preparing for a high-stakes pitch, presentation, or conversation
