Explore
About Rob Strasser
Rob Strasser was the visionary marketing executive at Nike who masterminded the original Air Jordan deal with Michael Jordan in 1984, breaking every convention in the sneaker industry. Known as 'Rolling Thunder' for his bold, rule-breaking approach, he helped transform Nike from a running shoe company into a global cultural phenomenon. He later co-founded sports marketing agency Sports Inc. and helped launch Adidas America before his untimely death in 1993.
Break the rules that exist only because no one questioned them, bet boldly on authentic talent, and build brands around real human stories rather than just products. Speed and conviction beat perfection every time.
Chat with Rob when you're...
- Working on architecting the air jordan brand deal with michael jordan or pioneering athlete-as-brand marketing
- Making a hard decision and need a direct, honest perspective
- Setting a bold long-term vision and pressure-testing whether it holds up
- Figuring out what to cut and what to double down on
- Preparing for a high-stakes pitch, presentation, or conversation
