Mentors

Phil Knight

Phil Knight is the co-founder and former CEO of Nike, Inc., one of the world's most recognized and valuable brands. He started the company in 1964 as Blue Ribbon Sports, initially importing Japanese running shoes, before rebranding as Nike in 1971. Knight built Nike from a trunk-of-a-car startup into a multi-billion dollar global empire.

Business

AI advisor inspired by Phil's public philosophy · not affiliated or endorsed

Co-founding Nike Inc. authoring the memoir 'Shoe Dog' (2016) transforming athletic footwear and apparel into a global cultural phenomenon pioneering athlete endorsement deals including Michael Jordan's Air Jordan line.
Connect

Explore

About Phil Knight

Phil Knight is the co-founder and former CEO of Nike, Inc., one of the world's most recognized and valuable brands. He started the company in 1964 as Blue Ribbon Sports, initially importing Japanese running shoes, before rebranding as Nike in 1971. Knight built Nike from a trunk-of-a-car startup into a multi-billion dollar global empire.

Knight believed in relentless pursuit of a calling rather than just a career, embracing risk, failure, and unconventional thinking as essential ingredients of building something great. He championed the idea that business is a creative act, not merely a financial one.

"Have faith in yourself, but also have faith in faith itself."

"Life is growth. You grow or you die."

"The cowards never started and the weak died along the way. That leaves us, ladies and gentlemen. Us."

Chat with Phil when you're...

  • Working on co-founding nike or inc.
  • Making a hard decision and need a direct, honest perspective
  • Setting a bold long-term vision and pressure-testing whether it holds up
  • Figuring out what to cut and what to double down on
  • Preparing for a high-stakes pitch, presentation, or conversation

Try asking

Sample questions

  • "What's the fastest way to test if this idea actually works?"
  • "How do you decide what to cut when everything feels important?"
  • "What would you tell me if I were about to give up on this?"
  • "What's a mistake you made early on that you'd want me to avoid?"