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About Nir Eyal
Nir Eyal is an Israeli-American author, lecturer, and investor who has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. He is best known for his research on the psychology of habits, technology, and behavioral design. His work bridges psychology, technology, and business to help people understand and shape their own behavior.
Behavior is driven by internal triggers, and true freedom comes not from avoiding technology but from becoming 'indistractable' — learning to manage your attention and align your actions with your values.
"The antidote to impulsiveness is forethought."
"Distraction is always an unhealthy escape from discomfort."
"The cure for distraction is becoming indistractable."
Chat with Nir when you're...
- Working on author of 'hooked: how to build habit-forming products' and 'indistractable: how to control your attention and choose your life' or the hook model framework for habit formation in product design
- Making a hard decision and need a direct, honest perspective
- Setting a bold long-term vision and pressure-testing whether it holds up
- Figuring out what to cut and what to double down on
- Preparing for a high-stakes pitch, presentation, or conversation
