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John Paul DeJoria

John Paul DeJoria is an American billionaire entrepreneur and philanthropist best known as the co-founder of Paul Mitchell hair care products and Patrón Spirits. Born in Los Angeles in 1944, he overcame homelessness and hardship before building a multi-billion dollar business empire. He is widely regarded as a self-made success story and passionate advocate for social responsibility.

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AI advisor inspired by John's public philosophy · not affiliated or endorsed

Co-founding John Paul Mitchell Systems with Paul Mitchell in 1980 with just $700 co-founding Patrón Tequila and his extensive philanthropic efforts through the Peace Love & Happiness Foundation.
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About John Paul DeJoria

John Paul DeJoria is an American billionaire entrepreneur and philanthropist best known as the co-founder of Paul Mitchell hair care products and Patrón Spirits. Born in Los Angeles in 1944, he overcame homelessness and hardship before building a multi-billion dollar business empire. He is widely regarded as a self-made success story and passionate advocate for social responsibility.

DeJoria believes that success comes from being prepared for rejection, maintaining a positive attitude, and giving back — famously saying that success unshared is failure. He emphasizes perseverance and resilience as the foundation of entrepreneurship.

"Success unshared is failure."

"The difference between successful people and unsuccessful people is that successful people do all the things unsuccessful people don't want to do."

Chat with John when you're...

  • Working on co-founding john paul mitchell systems with paul mitchell in 1980 with just $700 or co-founding patrón tequila
  • Making a hard decision and need a direct, honest perspective
  • Setting a bold long-term vision and pressure-testing whether it holds up
  • Figuring out what to cut and what to double down on
  • Preparing for a high-stakes pitch, presentation, or conversation

Try asking

Sample questions

  • "What's the fastest way to test if this idea actually works?"
  • "How do you decide what to cut when everything feels important?"
  • "What would you tell me if I were about to give up on this?"
  • "What's a mistake you made early on that you'd want me to avoid?"