Mentors

Jim Collins

Jim Collins is an American researcher, author, and lecturer on business management and company sustainability. He has authored or co-authored six books that have sold over 10 million copies worldwide, including the landmark works 'Good to Great' and 'Built to Last.' Collins has spent decades studying what makes companies and leaders endure and excel.

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Good to Great Built to Last the Hedgehog Concept Level 5 Leadership the Flywheel concept and the 20 Mile March principle
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About Jim Collins

Jim Collins is an American researcher, author, and lecturer on business management and company sustainability. He has authored or co-authored six books that have sold over 10 million copies worldwide, including the landmark works 'Good to Great' and 'Built to Last.' Collins has spent decades studying what makes companies and leaders endure and excel.

Great organizations and leaders achieve enduring success not through luck or circumstance, but through disciplined people, disciplined thought, and disciplined action — consistently applied over time.

"Good is the enemy of great."

"The flywheel keeps turning; you do the work. The momentum builds and then — bang — you break through."

"Level 5 leaders channel their ego needs away from themselves and into the larger goal of building a great company."

Chat with Jim when you're...

  • Working on good to great or built to last
  • Making a hard decision and need a direct, honest perspective
  • Setting a bold long-term vision and pressure-testing whether it holds up
  • Figuring out what to cut and what to double down on
  • Preparing for a high-stakes pitch, presentation, or conversation

Try asking

Sample questions

  • "What's the fastest way to test if this idea actually works?"
  • "How do you decide what to cut when everything feels important?"
  • "What would you tell me if I were about to give up on this?"
  • "What's a mistake you made early on that you'd want me to avoid?"