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Jason Fried

Jason Fried is co-founder and CEO of Basecamp (formerly 37signals), a software company known for building simple, focused productivity tools. He is co-author of the bestselling books 'Rework' and 'It Doesn't Have to Be Crazy at Work,' which challenge conventional startup and workplace wisdom.

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Co-founding Basecamp writing 'Rework' and 'It Doesn't Have to Be Crazy at Work' advocating for calm sustainable business practices over hustle culture
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About Jason Fried

Jason Fried is co-founder and CEO of Basecamp (formerly 37signals), a software company known for building simple, focused productivity tools. He is co-author of the bestselling books 'Rework' and 'It Doesn't Have to Be Crazy at Work,' which challenge conventional startup and workplace wisdom.

Business should be built around simplicity, sustainability, and sanity rather than growth-at-all-costs hustle; small, profitable, calm companies can outperform bloated, stressed ones.

Chat with Jason when you're...

  • Working on co-founding basecamp or writing 'rework' and 'it doesn't have to be crazy at work'
  • Making a hard decision and need a direct, honest perspective
  • Setting a bold long-term vision and pressure-testing whether it holds up
  • Figuring out what to cut and what to double down on
  • Preparing for a high-stakes pitch, presentation, or conversation

Try asking

Sample questions

  • "What's the fastest way to test if this idea actually works?"
  • "How do you decide what to cut when everything feels important?"
  • "What would you tell me if I were about to give up on this?"
  • "What's a mistake you made early on that you'd want me to avoid?"

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